Management and Culture in Software Enterprises – Analyzing Microsoft's Winning Strategy

Author: Chen Honggang
Publisher:
Publish Date: 2003-02-01
Features: The book is divided into three main parts: "The Culture Section" focuses on corporate culture construction, the relationship between individuals and teams in software companies, and the development of personal capabilities; "The Management Section" reveals key management principles in several critical areas such as marketing, sales, and finance in software companies by introducing the operational methods of Microsoft, from theoretical and practical perspectives; "The Strategy Section" outlines a comprehensive development blueprint for software companies from a strategic standpoint, providing a high-level yet accessible overview of business development strategies, marketing and sales strategies, industry advisory strategies, and technology development strategies.