Corporate Marketing Consulting and Diagnosis

Author: Wang Gefei (Editor-in-Chief), Chen Yupu (Compiler)
Publisher:
Publish Date: 2003-06-01
Features: Facing the many problems enterprises encounter after joining the WTO, this series provides diagnosis and consultation. Through vivid case analyses, it addresses common issues in corporate competition and development using a "Chinese and Western medicine" approach—thinking, guiding, analyzing, and diagnosing problems, and proposing solutions. This approach aims to introduce new management concepts, common knowledge, and methods in contemporary management, offering valuable references for corporate managers in their practical work to meet modern management needs. The book is divided into ten parts, starting from the broader context of China's entry into the WTO and the practical realities of Chinese enterprise project management, focusing on current hot topics in corporate project management. This book is part of the "Western Diagnosis" for "Chinese Enterprise Illness" series. The series includes five books: "Enterprise Human Resource Management Consultation and Diagnosis," "Enterprise Financial Management Consultation and Diagnosis," "Enterprise Marketing Management Consultation and Diagnosis," "Enterprise Project Management Consultation and Diagnosis," and "Organizational Behavior Consultation and Diagnosis."