Photoshop CS Chinese version advertising design art

Author: Huang Shengping
Publisher:
Publishing Time: Not Available
Features: The multimedia CD-ROM contains example materials, design work analysis, and demonstration files for the book's examples! "Feng Yun" emerges as a powerful and unstoppable new force with a fresh approach to communication and design. It aims to convey a vibrant attitude, extraordinary creativity, and a spirit of research through its avant-garde design concepts, professional design capabilities, dynamic communication vitality, and sincere modern awareness. This book takes a professional and cutting-edge design perspective, using numerous exquisite and visually stunning design works as examples. It guides readers from design positioning to the generation of design ideas and the expression of techniques, integrating design concepts into the step-by-step explanations of the production process. It leads readers from unfamiliarity with the software to mastery and application of techniques and ideas. In this book, we adopt a "learn and apply" learning model, specifically highlighting design techniques and tips in each chapter's practical tutorials. The overall structure of the book progresses from theoretical introductions in the first half to practical examples in the second half, ensuring a balance between theory and practice to help readers better understand design knowledge and techniques.
The theoretical part of the book primarily covers:
- Graphic Advertising
- Graphic Patterns
- Color Theory
- Advertising Psychology
The practical part is further divided into 7 sections:
- Creative Effect Preview
- Idea Analysis
- Creative Process
- Production Steps
- Final Effect
- Tips and Tricks
- Expansion Exercises
Additionally, the appendix at the end of the book provides a bilingual (Chinese-English) glossary for Photoshop CS and recommendations for rich design resource websites, all of which will assist and reference readers in their future studies.
The multimedia CD-ROM included with the book contains example materials and demonstration files for the book's examples. This book is not only suitable for readers interested in graphic design, packaging design, and computer art related to advertising but can also serve as a learning textbook for students in art and design colleges.