Winning in Retail

Author: (British) Reynolds (Reynolds, J.), (British) Cuthberbson (Cuthberbson, C.) Ed., translated by Wang Huimin
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Features: When the clock struck 11:11 on December 11, 2004, the final three-year protection period for the retail industry in mainland China also came to an end. From then on, mainland retailers would stand on the same starting line as these global competitors, facing the challenges of market competition. Through an analysis of retail strategies and case studies of the strategic implementation of major international retailers, the authors of this book introduce us to the growth and expansion strategies of many international retailers. This can serve as a reference and example for mainland retailers, as well as help them better understand their competitors, know themselves and the enemy, and be invincible in battle!