Target (3rd Edition)

Author: Eliyahu Goldratt
Publisher:
Publish Date: 2006-01-01
Features: Dr. Eliyahu Goldratt, a physicist and master of business management, applies the principles of physics and the method of logical reasoning to business management, creating the "Theory of Constraints" (TOC), a unique approach to solving numerous corporate problems. He has written a series of business management novels based on this theory, which have now become globally popular. This book is set in a factory and uses Socratic-style questions as a guide, accompanying the protagonist, Rogo—a plant manager with both technical and management training—as he experiences a journey from falling into, climbing out of the, relieving pressure, challenging, and overturning harmful management concepts that are revered yet detrimental. It identifies the causal relationship between actions and results, offering a clear, efficient, and simple-to-understand method for solving complex management problems that applies to all types of businesses... The masterpiece of the most successful business management novelist in history, Dr. Goldratt. The goal—simple yet effective common-sense management. Praised as the "most successful business management novel in the world so far," translated into over 20 languages, with a global circulation of over 4 million copies. It is a designated reading for finance and business management students at prestigious institutions such as Harvard Business School and other Western universities. The book uses a refined novelistic style to explain the author's original "Theory of Constraints" (TOC). Through the engaging narrative of how a factory implements TOC, transforming from a crisis-ridden situation to gradually overcoming risks and ultimately achieving a turn for the better, it introduces many fundamental principles of business management.