E-commerce website planning, construction and management

Author: Li Zheng
Publisher:
Publish Date: 2006-01-10
Features: This book is specifically designed as a teaching material for vocational colleges and higher vocational colleges. The entire book focuses on the planning, construction, and management of e-commerce websites, systematically introducing the fundamental theories, basic technologies, and practical skills of e-commerce website development. It emphasizes the actual process of creating an e-commerce website through examples, with a strong emphasis on the planning and design philosophy of business websites. The book is easy to understand and particularly suitable for beginners to learn step by step. The book consists of 8 chapters, divided into three main parts: Part 1 introduces basic concepts of e-commerce, as well as general methods for analyzing, planning, and designing e-commerce websites; Part 2 introduces the general development process of e-commerce websites through case studies; Part 3 covers the maintenance and management of e-commerce websites. At the beginning of each chapter, a summary of the chapter's learning content is listed, and at the end, there is a chapter summary along with practical cases. By combining cases with theoretical knowledge, readers can better understand and master the content. The book has a broad scope of knowledge, strong practicality, and moderate theoretical difficulty. It is not only suitable for students of vocational colleges and higher vocational colleges but also for enthusiasts of e-commerce website development who are considering taking the National E-commerce Professional (Intermediate) Vocational Certificate Examination.