Management (Higher Education Institutions)

Author: Sun Banjun, edited by Chen Ye
Publisher:
Publishing Time: Not available
Features: This book primarily consists of three parts, divided into twelve chapters. Part I (Chapters 1-3) serves as the foundation of management knowledge and basic theories, introducing fundamental concepts of management, managers and the characteristics of management, the development of management thought, and basic principles and methods of management. Part II (Chapters 4-11) is the core of the book, focusing on the functional theories of management and their practical application techniques and methods. Part III (Chapter 12) addresses the changes in the modern management environment and the real-world needs of globalized management, elaborating on issues such as management ethics, ethical standards and their influencing factors, social responsibility and its manifestations. The book is highly systematic, integrates the latest achievements in management practice, and includes relevant case studies and practical exercises. It is suitable as a core textbook for undergraduate management courses in economics, management, social sciences, finance, marketing, human resources, and related disciplines in general universities. It can also serve as an elective textbook for non-economics majors.