Promotional battle promotional experience

Author: Jin Zhengxi
Publisher:
Publish Date: 2006-08-01
Features: The market is like a battlefield, and promotion is a powerful weapon on this battlefield. However, many promotions we see in the market suffer from certain issues: excessive imitation or habitual promotions, a lack of personalized or innovative promotions; weak professional planning skills; and unsatisfactory promotional effects. So, how can we make promotions fulfill their intended role? As a practical marketing book, this book focuses on the essence and development direction of promotion, emphasizing the planning and techniques of promotion. It guides readers to carry out appropriate promotional activities at the right time, in the right place. The book avoids vague and abstract discussions, instead providing selected examples and focusing on specific details. Among them, the patterns, logos used in promotional activities, and promotional planning examples from well-known Korean companies can be for Chinese enterprises, making this book highly practical.