Photoshop CS2 Advertising Gallery (Includes CD-ROM) (Full Color)

Author: Huang Xin
Publisher:
Publish Date: 2006-07-01
Features: This book is a mid-to-high-level advertising design book written for advertising designers. It provides detailed and precise explanations of common advertising formats in the current market. It includes ten major categories of advertising design, such as corporate interior decoration, publication cover design, pharmaceutical industry advertising, food advertising, home appliance advertising, digital product advertising, automotive advertising, newspaper advertising, cosmetic advertising, and social public welfare advertising. Each chapter contains 2 to 5 exciting advertising design examples, with comprehensive and thorough content, perfectly blending art and commercial advertising design. The examples in this book are all original designs in terms of both visuals and form, and some advertisements have already been applied in actual commercial operations. This book is a mid-to-high-level advertising design book written for advertising designers, providing detailed and precise explanations of common advertising formats in the current market. It includes ten major categories of advertising design, such as corporate interior decoration, publication cover design, pharmaceutical industry advertising, food advertising, home appliance advertising, digital product advertising, automotive advertising, newspaper advertising, cosmetic advertising, and social public welfare advertising. Each chapter contains 2 to 5 exciting advertising design examples, with comprehensive and thorough content, perfectly blending art and commercial advertising design. The examples in this book are all original designs in terms of both visuals and form, and some advertisements have already been applied in actual commercial operations.
Each case in this book is preceded by case analysis and explanation, guiding readers to conceptualize before designing, followed by detailed explanations with numerous tips and "Key Point Cards" interspersed throughout. If readers encounter problems during the design process, they can quickly find the explanation by referring to the corresponding "Key Point Card" in the "Appendix A.pdf" file on the CD-ROM. At the end of each chapter, there is an interactive section with readers' questions, allowing them to promptly identify issues and assess their learning progress after completing a chapter. The detailed answers to these interactive questions can be found in the "Appendix B.pdf" file on the CD-ROM.
The accompanying CD-ROM of this book includes example materials and final effects of the book's cases, along with bonus brush style files and font files created by the author. This book is suitable for advertising design professionals and enthusiasts, as well as serving as a reference for students in related fields of higher education to expand their professional knowledge and industry experience.