Introduction to E-commerce

Author: Shao Bingjia Liu Jingyan Ma Guo
Publisher:
Publish Date: 2004-03-01
Features: This book is one of the achievements of the reform project for stereoscopic and high-quality teaching materials in higher education institutions. Drawing on the experience of similar textbooks abroad, it analyzes the economic reasons for the emergence of e-commerce based on the development of business activities; introduces the technical foundation of e-commerce based on the functions provided by network information technology; presents the application fields, classification, characteristics, and management and technical issues of e-commerce through case studies; and explores the design of e-commerce systems, the establishment of e-commerce websites, and the implementation management of e-commerce projects based on the transformation of enterprises into e-commerce. Additionally, it examines the environment and trends of e-commerce development based on the dynamics of its development both domestically and internationally. The book is divided into three parts: Basics and Applications, Technology and Development, and Development and Prospects.
The accompanying CD-ROM includes demonstrations and interactive operations of major e-commerce models, enabling readers to deepen their understanding of the knowledge and improve their e-commerce operational skills in a realistic e-commerce environment. Meanwhile, the authors' website provides teaching and experimental guides, electronic teaching plans, and a series of teaching aids for instructors, as well as downloadable updated content and supplementary learning materials.
This book is suitable for teaching and training in fields such as e-commerce, economic management, and computer applications. It also holds significant reference value for professionals engaged in practical e-commerce work and research.