Social Psychology, Peking University Psychology Series (Hou Yubo)

Author: Hou Yubo
Publisher:
Publish Date: 2002-03-01
Features: Social psychology is one of the pillars of modern psychology, and it, along with personality psychology, experimental psychology, and cognitive psychology, forms the basic framework of psychology. Based on an introduction to the theories, methods, research history, and research fields of social psychology, this book selects several major research areas in social psychology and analyzes them both theoretically and practically. These areas include: social cognition, social behavior, social attitudes, interpersonal relationships, social exchange and influence, group and organizational psychology, as well as newly emphasized cultural psychology research. When analyzing the knowledge of these areas, the author strives to connect them with the era we live in, making the theories and knowledge of social psychology helpful in our lives. This book can serve as a textbook or reference for social psychology courses in various universities. It is believed that any reader interested in psychology will be able to gain knowledge and enjoyment from it.