Organizational Psychology and Management Psychology Peking University Psychology Series

Author: Wang Lei
Publisher:
Publish Date: 1993-12-01
Features: This book is a textbook that introduces the application of psychological principles to manage individual and organizational behavior in business enterprises and other types of organizations. It elaborates on various traditional and modern schools of organizational management theories and related research methods, explores factors influencing individual behavior such as life background, abilities, temperament, personality, perception, values, attitudes, and related motivational methods, and discusses group structure, organizational change and development. It comprehensively summarizes the behavioral characteristics and underlying psychological principles at individual, group, and organizational levels. The book consistently adheres to the principle of combining theory with practice, emphasizing both scientific rigor and liveliness. Each chapter is accompanied by a sidebar featuring "real-world examples," using the successes and failures of world-renowned companies such as AT&T, IBM, Digital Equipment Corporation, and General Motors in organizational management practices to concretely illustrate the issues and methods of psychological management in organizations, achieving an "aha!" effect. This book is suitable as a learning textbook for relevant majors in colleges and universities, as well as a self-study textbook for higher education.