Customer Service 21st Century Business Textbook Series

Author: Liu Anquan
Publisher:
Publish Date: 2002-08-01
Features: With the continuous growth in the demand for products and services from modern enterprises and individuals, customer service has become increasingly important in both production and daily life. The author of this book, the Professional Design Training Group, is an authority in the field of customer service research and training. Drawing on years of research experience, the author has written this book, providing a comprehensive and systematic introduction to the latest theories and practices of customer service. The numerous real-life cases presented in this book are invaluable first-hand materials derived from customer service practice, which help readers better understand and grasp the process of customer service practice. Consequently, they also help readers improve their own customer service performance. This book can serve as a refresher for white-collar workers, a training manual for companies, a popular reading material for MBA students, and also as a textbook for various business colleges.