Author: Liu Xiangya
Publisher:
Publish Date: 2003-01-01
Features: The first series in China about event management! It defines some commonly used terms in the actual operation of conferences; discusses the purpose of conferences, participants, and speakers; provides four practical planning schemes. It offers detailed explanations on how to select a conference venue, choose speakers, and estimate audiovisual equipment needs. It elaborates on dining functions, exhibitions, escorts, marketing, public relations, transportation, and entertainment; introduces how to create a budget and conduct registration; finally, it covers conference evaluation and follow-up work.
Successful meeting management from planning to evaluation
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