The Business Path of SUN

Author: David Strover
Publisher:
Publish Date: 2002-09-01
Features: As one of the most renowned brand companies in the new economy, Sun can be seen in over 170 countries and regions worldwide. It is known as the king of the global workstations market and ranks first in the global Unix system market. In 2001, its revenue reached $18.25 billion. Sun's perseverance and efforts have made it a big winner in Silicon Valley. Under the extraordinary courage and infectious leadership style of its CEO, Scott McNealy, Sun maintained its rebellious, aggressive, cool, and highly confident style, ultimately becoming a model for a new type of successful enterprise. This book tells the wise minds in the business and corporate world about Sun's success experience. From charming customer service to continuous innovation and reform, from proposing ideas to realizing dreams, these are the must-read business secrets for those who want to win the next round of competition.