Marketing in the Internet Age (9th Edition)

Author: (USA) Bruce Kurtz
Publisher:
Publish Date: 1999-06-01
Features: This book has been completely updated, with a special emphasis on the application of new technologies in marketing during the internet era. It is a truly 21st-century textbook designed for the needs of the new era. The book uses hundreds of vivid examples from both positive and negative perspectives to inspire readers' interest and understanding of marketing.