Managerial Economics (4th Edition) Classic Business Translation Series

Author: H. Craig, USA
Publisher:
Publish Date: 2003-07-01
Features: This book comprehensively introduces the fundamental principles of microeconomics while systematically explaining how economic principles help business managers improve their management decisions. The discussion of all economic theories in the book starts from the needs of management decisions and serves them. The author not only explains the basic concepts and principles of managerial economics in an accessible manner but also applies these principles to analyze the decision-making problems frequently encountered by managers and provides effective solutions. Additionally, it includes numerous vivid cases, examples, and exercises to help readers familiarize themselves with and master the principles and application processes of managerial economics. The book is divided into 8 parts and 19 chapters, with its main content including: demand analysis and estimation; production and cost theory and linear programming; market structure analysis; the role of game theory in corporate strategic behavior decision-making; pricing decisions for products and input factors; risk and capital budgeting; technological change and location theory; corporate decision-making and government regulation, etc. This book is suitable for senior undergraduate students, graduate students, and MBA students in various economic and management institutions across the country taking the "Managerial Economics" course, as well as for corporate-related training programs. It can also serve as a must-read for management consulting and research personnel, as well as self-learners in society who are interested in managerial economics.