Introduction to Internet Communication Studies (2nd Edition)

Author: Kuang Wenbo
Publisher:
Publish Date: 2001-11-01
Features: This book is the second edition of "Introduction to Network Communication Studies" published by our press. The book is divided into 10 chapters, introducing fundamental theories of network communication, existing problems in network development, macro-management of the internet, types of network communication, characteristics of netizens, business operations of network media, intellectual property protection, research and education, and provides a comprehensive overview of network communication. Since the first edition was published, it has been adopted by news and communication departments of dozens of universities in China as teaching materials for undergraduate or graduate students. The author then served as a research scholar and visiting fellow in Japan and the United States, where he encountered new research findings in international network news communication. Based on this, combined with his recent research, the author compiled the second edition, integrating both Eastern and Western perspectives. Compared to the first edition, the second edition focuses on supplementing and updating new developments in network communication, research on netizens, website management, and types of network communication. The second edition is also the research outcome of the National Social Science Fund Project "New Developments in Communication Technology and Their Impact," led by the author, and serves as a supplementary textbook to the newly compiled national "Five-Year Plan" key textbook "Network Communication Technology." This book is suitable for students of journalism and communication majors in higher education institutions and can also be used by social news professionals.