Search Engine Advertising -- The Path to Success in Online Marketing

Author: Xie Ting
Publisher:
Publish Date: 2005-06-01
Features: This book is a very useful guide for merchants to successfully conduct search engine advertising network marketing campaigns. Moreover, the author introduces how to achieve success in search engine advertising network marketing and obtain higher return on investment based on theoretical research, through clear explanations and analysis, as well as rich examples. This book is suitable for readers interested in digital marketing, such as professionals in network technology, entrepreneurs, business management and marketing personnel, and can also serve as an important supplementary teaching material for relevant courses in computer application and business management at colleges and universities.