Introduction to Modern Management Self-Study General

Author: School of Tourism, Beijing Union University
Publisher:
Publish Date: 1998-06-01
Features: "Introduction to Modern Management" is a revised and adapted version based on our years of teaching and self-study examination experience from "Fundamentals of Management." This book changes the characteristic of "combining history and theory" and focuses on the development of management functions. According to the teaching characteristics of tourism colleges, it connects with the actual operations of tourism enterprises to conduct a more in-depth discussion on the functions of management, such as planning, organizing, motivation, leadership, control, and public relations. This book is not only suitable for teaching and self-study in tourism colleges but also for managers of tourism enterprises in employment to learn and reference.