Advertising Design Self-Study Examination

Author: Zu Nai Sheng
Publisher:
Publish Date: 2001-10-01
Features: The Higher Education Self-Study Examination for the Art and Craft major, established in 1993, is a significant measure to meet social needs and cultivate applied professionals in the field of art and design education. It is also an important component of the multi-channel development of higher art and design education. This examination format, combining national assessment, social tutoring, and individual self-study, has gained widespread popularity and has, to some extent, promoted and advanced the development of art and craft design. From the perspective of China's social needs, the Beijing Higher Education Self-Study Examination Committee has adjusted the self-study examination programs, establishing more scientifically and rationally defined objectives and specifications for professional training. Building upon the appropriate enrichment and updating of the original program's knowledge structure, the emphasis on cultivating professional qualities has been further highlighted. The ratio of foundational courses, basic professional courses, and professional courses has been increased, with a strong focus on the assessment of professional skills, making it more aligned with social demands and more contemporary. This reflects the standards and requirements for cultivating and selecting new-generation professionals.
To adapt to this trend, the Academy of Arts & Design at Tsinghua University has organized a team of experts and professors to compile professional textbooks for the Higher Education Self-Study Examination in three fields: Fashion Design, Interior Design, and Visual Communication Design. The entire set of textbooks consists of 23 volumes, characterized by rich content, extensive information, strong professional skills, and broad knowledge coverage. While adhering to the principles of higher art and design education, this set of textbooks clearly defines the professional knowledge and skills standards that students must master. In accordance with the basic norms of the Higher Education Self-Study Examination, the textbooks also specify the depth and proficiency required for students to acquire art and design professional knowledge, as well as the quantitative standards for assignments and the comprehensive evaluation criteria for assessments. During the compilation process, the textbooks have also strived to exhibit distinct scientific rigor and contemporary characteristics, ensuring comprehensive and detailed information, strong readability, and a focus on professional features and occupational professionalism.
It is hoped that this set of textbooks will help numerous students fully grasp and understand the principles and methods of art and design, thereby improving their professional competence. As self-study examination textbooks, they will also play an important role in guiding and refining the tutoring assistance system, as well as adjusting and standardizing private teaching systems. Additionally, this set of textbooks is also suitable for use in higher and secondary art schools in art and design programs.