Business English Reading

Author: Zhu Meiping
Publisher:
Publish Date: 2006-08-01
Features: Business English Reading belongs to the "Business English Series" under the "English for Higher Education Series of Textbooks." This series is primarily organized and written by the School of International Business at Beijing Foreign Studies University, aiming to make full use of ESP (English for Specific Purposes) research findings to cultivate composite, applied talents who possess both English skills and business expertise. It is suitable for English majors in fields such as business, international trade, and finance. The book is designed with the following features in mind:
- Based on the needs of undergraduate students in business management and international trade, it systematically introduces business knowledge and theories.
- With the goal of improving English reading skills, it also incorporates the development of other abilities, such as English writing and oral communication.
- It combines intensive and extensive reading, featuring a wide range of materials with authentic language and a strong sense of modern relevance.
- The exercises are diverse, including oral presentations, classroom discussions, group activities, case studies, and written analytical reports. These activities emphasize mutual assistance between teachers and students, fully engage students' enthusiasm, and stimulate their potential.