Marketing Classics Exercises and Solutions, Financial Classics Exercises and Solutions Series

Author: Chen Shengquan
Publisher:
Publish Date: 2005-08-01
Features: This book primarily references the following textbooks: "Marketing Teaching Materials for the 21st Century Curriculum" (Renmin University of China Press, edited by Ji Baocheng and Lü Yilin), "Marketing" (Higher Education Press, edited by Wu Jian'an), and "Marketing Management" (Renmin University of China Press, written by Philip Kotler) from the Classic Business Management Translation Series. The book is divided into 13 chapters, each of which selects and organizes important knowledge points from the aforementioned textbooks in the form of exam questions (multiple-choice questions, concept questions, short-answer questions, essay questions, calculation questions, case analysis questions, etc.), and also selects some after-class exercises from each chapter. Special attention is paid to detailed organization and analysis of difficult and hot issues. This book is particularly suitable for teachers and undergraduate students of major universities studying marketing, as well as candidates taking marketing management, management, and other subjects in postgraduate entrance examinations in universities. For those participating in management professional qualification exams and other related professionals, this book also has high reference value.