Marketing Science College Library Management Textbook Series

Author: Lu Juan
Publisher:
Publish Date: 2000-09-01
Features: This book is part of the Management Textbook Series in the Business School Library Collection. It primarily introduces the basic knowledge and fundamental concepts of marketing, including the marketing environment, markets and their purchasing behavior, market forecasting, market segmentation and target markets, new product development, and more. The entire book is highly scientific, systematic, theoretical, knowledge-based, and practical. It serves not only as a practical textbook but can also be used as a training material for marketing professionals to enhance their skills.