Author: Li Weihui, Luo Wenying
Publisher:
Publish Date: 2006-08-01
Features: In addition to covering the general principles of marketing, the authors present various innovative and developmental theories of marketing that became popular globally after the 1990s from their unique perspective. They also expand on the extended part of marketing, which is social marketing theory. This book presents readers with a completely new version of marketing.
Marketing Science
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