E-commerce and Internet Marketing Basics Tutorial

Author: Lan Bin
Publisher:
Publish Date: 2001-03-01
Features: This book is divided into two major parts, "E-commerce" and "Network Marketing." It begins with an introduction to the basic structure of e-commerce, then explores relevant concepts of network marketing strategies, and specifically proposes the "36 Strategies for Network Marketing" tailored to the characteristics of the online market. The book explains concepts through a combination of visuals and text, supplemented by analyses of domestic and international real-world examples. This approach enables readers not only to truly understand the current state of e-commerce but also to appreciate its future potential. The book is rich in content and vividly presented, making it suitable not only as a foundational training course in e-commerce but also as a quick reference for decision-makers and general users.