E-commerce Case Study

Author: Li Hongxin
Publisher:
Publish Date: 2006-09-01
Features: This book is a national-level planning textbook for the "11th Five-Year Plan" of general higher education. From the perspective of e-commerce operation models, it provides a comprehensive and systematic introduction and analysis of typical domestic and international application cases of e-commerce at different development stages. The 24 cases in the book can be categorized into B2B e-commerce cases, B2C e-commerce cases, bank e-commerce cases, media e-commerce cases, mobile e-commerce cases, e-market cases, e-commerce logistics and supply chain cases, new business cases on the Internet, and traditional enterprise e-commerce cases. Some typical cases are also compared and analyzed. This book is suitable as a textbook for e-commerce majors, information management and information systems majors, and business management majors in general universities and colleges. It is also suitable as a teaching material for vocational and technical colleges and as a training manual for working professionals. For business managers and learners who want to understand and practice e-commerce, it is an indispensable reference book. To facilitate teaching and learning, the author of this book has created supporting electronic teaching materials, which are provided free of charge to instructors of this textbook. For specific contact information, please refer to the "Feedback Form" at the end of the book.