E-commerce Practical Tutorial

Author: Huang Zhiping
Publisher:
Publish Date: 2006-08-01
Features: After the explosive growth of e-commerce in the year 2000, it entered a downturn. In 2005, it once again experienced a vibrant resurgence. However, the e-commerce major, which is intended to cultivate talent for e-commerce, has fallen into a state of directional confusion, facing reforms in aspects such as professional positioning, teaching content, textbook development, and practical training methods. The e-commerce major needs to begin innovative reforms starting from the basic level of conceptual understanding. "E-commerce Practical Tutorial" upholds the following philosophy: e-commerce is a means and tool, while business is the fundamental and core. Written from the perspective of e-commerce management, the introductory textbook for e-commerce strives to form distinct characteristics in terms of conceptual understanding, system structure, content selection, and illustrated form. "E-commerce Practical Tutorial" follows the logical thread of the operational process of e-commerce management, including four major parts—e-commerce planning, website planning and construction, e-commerce operations, and promotional e-commerce—comprising a total of 16 chapters. The book is divided into four parts: e-commerce planning, website planning and construction, e-commerce operations, and promotional e-commerce, with a total of 16 chapters. Each chapter includes seven sections: learning objectives, key points and difficulties, main content, case analysis, key terms, discussion and reflection, and exercises.