Font Library - Creative Marketing. Hand-drawn POP

Author: Lu Hongyang
Publisher:
Publish Date: 2005-01-01
Features: Hand-drawn POP advertising has strong humanistic characteristics and can meet the reading interests of consumer groups with strong regional preferences, effectively achieving advertising functions. The tools and materials commonly used in hand-drawn POP advertising:
1. Markers (water-based, oil-based), pastels, crayons, colored pencils, etc. These pens can express the special texture of fonts, making the artwork more rich and diverse in style in terms of typography or patterns.
2. POP frequently uses pigments that are effective in performance, with bright and thick colors, strong coverage, and quick-drying properties, suitable for flat painting on large or small areas. It is important to note the ratio of advertising paint to water. If the water content is too low, it will have a heavy texture and is prone to cracking after drying; if the water content is too high, it will lose the vibrancy of the paint.
3. Acrylic paint, which is made from water-based pigments and synthetic resins, has characteristics such as transparency, water solubility, and quick-drying. After drying, it forms a gel-like film on the surface, with excellent durability.
4. Colored inks, which are bright in color, liquid and non-settling, and can be directly used with airbrushes, but have weak lightfastness and should avoid direct sunlight.
Commonly used papers include:
1. General paper. Papers with poor water absorption, such as coated paper, pastel paper, and Xika paper, are more suitable for flat painting with markers.
2. Special papers. Such as waterproof adhesive paper and colored paper.
3. Decorative papers. Used for different occasions to express different thematic requirements. For example, to convey a Chinese-style theme, using (leather paper) or textured paper will create different moods. Understanding the properties of paper is essential to choose it appropriately.
The expression forms of hand-drawn POP advertising include graphic expression, graphic-text expression, and pure text expression. This book introduces over a thousand handwritten fonts, primarily aimed at providing a rich reference for professional and non-professional art personnel in domestic retail stores for POP advertising fonts. It enables them to complete marketing and advertising tasks faster and more effectively, thereby enhancing store sales performance.