Visual design of packaging image

Author: Wang Anxia
Publisher:
Publish Date: 2006-08-01
Features: The visual design of packaging is a clear and meaningful symbol of an era. It not only reflects the social background, science and technology, and economic conditions of that time but also expresses the spiritual and cultural connotations and aesthetic trends of the era. Today, packaging design is increasingly demonstrating its interdisciplinary and cross-cultural characteristics. Therefore, this book strives to analyze and interpret the profound connotations and extensions of packaging visual design from a holistic systems perspective, placing it within an ever-evolving dynamic context for research and discussion. The book systematically evaluates the fundamental theories, innovative thinking methods, and packaging design methods of packaging visual design, delves into the construction and communication of packaging visual design, and integrates relevant disciplines such as aesthetics, art and design studies, sociology, psychology, materials science, ecology, and cultural studies, while also incorporating insights from modern design trends. The first six chapters focus on theoretical research and exploration from the perspective of art and design, attempting to explore the compatibility and reference value with related disciplines. They employ the perspectives of systems theory, information theory, communication studies, and ecology to analyze the profound connotations of packaging visual design, demonstrating a certain foresight and innovation. This book is a summary of the author's years of teaching experience and design practice, offering both practical and theoretical guidance for modern packaging design. It is suitable for undergraduate and graduate students majoring in packaging design and visual communication, as well as professionals engaged in packaging design.