Market-oriented management

Author: Frederick W. West
Publisher:
Publish Date: 2003-03-01
Features: In Market-Oriented Management, Frederick W. West conducted an in-depth study of global industries and made groundbreaking contributions. He integrated all aspects of corporate strategy, structure, and culture—including R&D, manufacturing, finance, human resources, and sales—into marketing concepts. What's important is that he shows you how to apply these concepts within a company, enabling managers to clearly understand the latest theories and insights emerging from management schools.