Broadcasting and Television Management

Author: Liu Ligang
Publisher:
Publish Date: 2006-08-01
Features: Broadcasting begins to break through the isolation of human instinctual nature caused by printed symbols, bringing humanity a new auditory world. As a special industry, the radio and television media must face the challenge of how to consciously fulfill its own propaganda and educational functions to achieve maximum social benefits while rapidly strengthening its economic power to maximize economic benefits in market competition. For media researchers and practitioners, this is a significant challenge. Additionally, we must recognize that in the context of globalization, the relationship between national interests, media interests, and the public interest has become more complex, placing higher demands on the balancing skills of media managers. This book draws on and incorporates the latest research findings from domestic works on media management and operation, serving as one of the textbooks in the series on radio and television news communication.