Entrepreneurship Management

Author: Zhang Yuli
Publisher:
Publish Date: 2006-08-01
Features: This book takes the perspective of the entrepreneurial process, focusing on newly established enterprises and new ventures as the main subjects, and elaborates on the knowledge and skills related to entrepreneurial activities. It then applies entrepreneurial knowledge to large companies and existing enterprises, analyzing corporate entrepreneurial behavior and comparing it with the individual entrepreneurial behavior of newly established enterprises.