Latest Practical POP

Author: Wei Ling
Publisher:
Publish Date: 2003-03-01
Features: The first original hand-drawn POP art manual in China, high level, high quality, and high information content. A professional toolbook for blackboard newspapers.
POP is the English abbreviation for POINT OF PURCHASE ADVERTISEMENT, meaning in-store advertising. It is the last form of advertising after goods enter the circulation, hence also known as "terminal advertising."
"New Practical POP" is a reference book in China primarily edited with illustrations as its main material. It includes a large number of highly creative POP cases. To enablePOP enthusiasts and practitioners to fully understand and absorb them, we have processed and refined each case. We have extracted these cases from actual individual cases, making them standalone elements, with the hope thatreaders can draw full inspiration from them. Sincerely hope the readers will enjoy it.