Marketing in Practice

Author: Zhang Xueqin, Li Jianfeng (Editor-in-Chief)
Publisher:
Publish Date: 2006-09-01
Features: The book is divided into 9 chapters, mainly including the development of marketing theory, analysis of consumer demand and consumption behavior, market operation research, market segmentation and target market selection, product and service strategies, pricing strategies, channel strategies, promotion strategies, and marketing strategies. The book selects some cases to closely combine marketing theory with marketing practice. Practical training content is arranged at the end of some chapters as needed, and thinking and training, as well as simulated exercises, are provided at the end of each chapter to involve learners in real training processes.