Basic Operational Process of International 4A Advertising Agencies

Author: Zhu Haisheng
Publisher:
Publish Date: 2006-07-01
Features: The content of this book is said to be some basic methods of operation in advertising agencies, including the operational methods within departments and the workflow between departments. The content about the client service department is mainly based on the structure of client service departments in international advertising agencies, especially those in the United States. It provides a basic and comprehensive overview of the qualities required for personnel in the client service department of an advertising agency and the responsibilities of different levels. The operational workflow sections for the creative and design departments are written by integrating the processes of foreign-invested advertising agencies such as Ogilvy & Mather, Saatchi & Saatchi, Leo Burnett, and TBWA. This workflow covers the fundamental aspects of internal operations within an advertising agency, making it a very practical method for internal task management and operational processes. The content of this book is said to be some basic methods of operation in advertising agencies, including the operational methods within departments and the workflow between departments. The content about the client service department is mainly based on the structure of client service departments in international advertising agencies, especially those in the United States. It provides a basic and comprehensive overview of the qualities required for personnel in the client service department of an advertising agency and the responsibilities of different levels. The operational workflow sections for the creative and design departments are written by integrating the processes of foreign-invested advertising agencies such as Ogilvy & Mather, Saatchi & Saatchi, Leo Burnett, and TBWA. This workflow covers the fundamental aspects of internal operations within an advertising agency, making it a very practical method for internal task management and operational processes.