Business English Reading - (Upper)

Author: Zhu Meiping
Publisher:
Publish Date: 2006-08-01
Features: Business English Reading belongs to the "Business English Series" under the "English for Higher Education Series of Textbooks." This series is primarily organized and written by the School of International Business at Beijing Foreign Studies University, aiming to make full use of ESP (English for Specific Purposes) research findings to cultivate compound, applied talents with both English skills and business expertise. It is suitable for English majors in fields such as business, international trade, and finance. The book features the following:
Based on the needs of undergraduate students in business management and international trade, it systematically introduces business knowledge and theories.
Designed to improve English reading skills while also developing English writing and speaking abilities.
Combines intensive and extensive reading, with a wide range of materials that are authentic and up-to-date.
Features diverse exercise formats, including oral presentations, classroom discussions, group activities, case studies, and written analytical reports. It emphasizes mutual assistance between teachers and students, fully mobilizing students' enthusiasm and inspiring their potential.