Public Relations Manager: Lesson 1

Author: Ma Cheng
Publisher:
Publish Date: 2006-09-01
Features: "Public Relations is the First, Advertising is the Second." Media Public Relations is a prominent field in the emerging public relations industry. This book elaborates on the fundamental and key content of media public relations. Author Ma Cheng is dedicated to the professional practice and research of public relations and brand communication. This book combines his extensive experience and insights in media public relations and brand promotion, making it highly instructive and practical. It is an introductory textbook for those new to the public relations industry or aspiring to enter it, a practical guide for media public relations professionals, and an operational manual for integrated marketing communication practitioners. Readers will learn from the book what and how an excellent media public relations manager, as well as public relations professionals aiming to enhance their career skills, should do. In addition to mastering the knowledge and management skills required of a public relations manager, readers will also learn:
- How to handle public relations crises
- How to communicate with the media
- How to effectively distribute press releases
- How to manage press conferences
- How to plan for career future
"Public Relations is the First, Advertising is the Second." Media Public Relations is a prominent field in the emerging public relations industry. This book elaborates on the fundamental and key content of media public relations. Author Ma Cheng is dedicated to the professional practice and research of public relations and brand communication. This book combines his extensive experience and insights in media public relations and brand promotion, making it highly instructive and practical. It is an introductory textbook for those new to the public relations industry or aspiring to enter it, a practical guide for media public relations professionals, and an operational manual for integrated marketing communication practitioners. Readers will learn from the book what and how an excellent media public relations manager, as well as public relations professionals aiming to enhance their career skills, should do. In addition to mastering the knowledge and management skills required of a public relations manager, readers will also learn:
- How to handle public relations crises
- How to communicate with the media
- How to effectively distribute press releases
- How to manage press conferences
- How to plan for career future