"Winning Connections - 36 Tips for Dealing with Foreigners"

Author: Guo Zhixin
Publisher:
Publish Date: 2006-08-01
Features: Outstanding performance is a crucial standard for measuring corporate excellence, and communication is the core of performance management. When communication encounters obstacles due to crossing different countries and cultures, to achieve effective communication, we must work together to break down barriers. In this globalized era, mastering cross-cultural communication knowledge has become imperative, leading to the emergence of countless books on the subject. However, most of these books overly emphasize the theoretical aspects of communication while often neglecting its practicality. Therefore, there is an urgent need for a reading material that starts from personal experiences and truly focuses on the effectiveness of communication. Compared to numerous books that delve into communication theories, Simon, with his profound understanding of the evolution of contemporary Chinese enterprises and his unique insights into the development of Sino-US relations over the past two decades, explains various strategies and techniques in cross-cultural communication in an accessible manner, providing fresh perspectives for business professionals seeking breakthroughs in communication. This book not only guides us on how to communicate but also extensively cites failed cases during communication to serve as cautionary tales. The experiences shared in the book will greatly benefit any business professional currently in China, and for those who aspire to achieve ambitious goals, such as establishing joint ventures, diversifying management, forming strategic alliances, and building cross-border (especially Sino-US) cooperation, these valuable insights are undoubtedly their treasure trove.