Real estate marketing

Author: Luan Shumei, Editor-in-Chief
Publisher:
Publish Date: 2006-08-01
Features: This book is one of the practical teaching materials for higher vocational and technical college majors in real estate. While striving to combine theoretical knowledge with practical applicability, it particularly emphasizes cultivating students' practical skills, linking theoretical research with practical applications. It includes numerous distinctive sections such as learning objectives, skill requirements, case studies, practical exercises, and on-the-job training. In terms of content arrangement, it balances the completeness of the knowledge system with the emphasis on key points, ensuring accurate concepts, concise language, thorough explanations, clear structure, and easy-to-understand presentation. The accompanying electronic lecture slides can be used for teaching purposes. This book can serve as a textbook for higher vocational and technical colleges in real estate-related fields, as well as a reference for on-the-job training in real estate enterprises, correspondence education, and qualification examinations. It is also suitable for self-study by professionals engaged in real estate marketing.