Public Relations

Author: Zhao Yufeng
Publisher:
Publish Date: 2006-08-01
Features: This book is divided into nine chapters, respectively elaborating on the basic concepts and characteristics of public relations, the history and development of public relations, the subjects and objects of public relations, public relations communication and public opinion, public relations research and planning, public relations implementation and evaluation, public relations publicity and CIS, public relations special events and public relations etiquette. Based on the author's absorption of previous academic research achievements in public relations, there has been a breakthrough in the historical review of public relations. Early public relations thoughts and practices from the history of China and the West have been collected and organized. Typical cases are also provided after each chapter. This book can be used as a teaching material for public relations, journalism, advertising, marketing, business management, and administrative management majors in higher education institutions, and can also be used by professionals and general readers for reference.