Public Relations Tutorial. 2nd Edition

Author: Zhai Nianxiang, Ding Lefei / Country: Mainland China
Publisher:
Publishing Date: 2006-02-01
Features: This book references a large number of public relations works both domestically and internationally, incorporating many excellent ideas and materials. It systematically elaborates on the theoretical knowledge and practical operations of public relations, covering topics such as the history of public relations, the functions of public relations, the organization of public relations, public relations professionals, verbal communication in public relations, written communication in public relations, visual communication in public relations, image building in public relations, crisis management in public relations, and public relations etiquette. The book features a new format, a rigorous structure, a strong emphasis on scientificity, systematicity, and completeness, and is highly practical. It is suitable for college students as a learning resource and can also serve as a professional training manual for public relations education in various fields.