Public Relations Officer (Senior)

Author: Teaching and Research Office of the Ministry of Labor and Social Security
Publisher:
Publishing Date: 2003-01-01
Features: This book is a vocational qualification training manual for senior public relations practitioners. It provides a detailed introduction to the knowledge and skills that senior public relations practitioners must master, covering professional knowledge (communication and coordination, media liaison and information dissemination, planning of special events, public relations management and consulting, etc.) and skill operation knowledge (public relations work, large-scale public relations events, public relations crises, etc.). For convenience of use, operational skill diagrams have been compiled. The writing of this book is oriented towards the actual work of senior public relations practitioners. It serves as a textbook for the knowledge and skill training of senior public relations practitioners, as well as a training textbook for students and teachers of public relations majors in various vocational and technical schools at all levels. It can also be used as a reference for relevant personnel engaged in public relations work.