Management: A Modern View (Second Edition)

Author: Rui Mingjie
Publisher:
Publish Date: 2005-09-01
Features: After the publication of Management: Modern Perspectives, edited by Rui Mingjie, by the People's Publishing House of Shanghai, it received widespread acclaim from faculty and students in the management field as well as readers from the business community. It once entered the bestseller list, with sales steadily increasing. Many newspapers and magazines published signed articles praising the book highly. Over the years, many universities have adopted this textbook as the primary teaching material for management courses, while others have used it as a reference for postgraduate entrance examinations. The greatest feature of this textbook is its innovative structure of management content, following the inherent logic of management, and organically integrating the latest research findings from the international management theory community in the 20th century, making it a highly innovative introductory textbook on management. This book is distinguished by its modern perspective, deductive system, fresh content, and localization of management. It differs from existing similar textbooks and is particularly suitable for undergraduate students of economics and management, MBA students, as well as business leaders and managers studying management.