Management Information Systems (9th Edition)

Author: McLeod
Publisher:
Publish Date: 2006-04-01
Features: This book is one of the selected teaching materials in the "MBA Core Curriculum Selected Textbooks - English Edition" series. The "MBA Core Curriculum Selected Textbooks - English Edition" collects authoritative works from experts in various disciplines of economics and management in the United States, carefully selected and compiled by renowned scholars from the Guanghua School of Management at Peking University and other prestigious universities. It includes profound theoretical guidance and rich teaching cases, truly deserving of being called a top-tier MBA textbook. The entire series covers most of the core courses of Peking University's MBA program, including: Management, Marketing, Strategic Management, Management Information Systems, Operations Management, Human Resource Management, Business Communication, International Finance, Financial Management, Decision Analysis, Monetary Banking, Accounting, etc. Additionally, several advanced elective courses are offered on top of these core subjects.
Logical Structure: Chapters and paragraphs are organized based on themes. Each chapter begins with learning objectives and an introduction, and concludes with key terms, key concepts, questions, discussion topics, problems, and cases. Concepts and discussion topics focus on the key points of each chapter. Questions and problems test the knowledge acquired and provide students with opportunities to creatively apply the material.
In-depth Explanations: Every introduced topic is fully elaborated, enabling students to understand and apply it to other concepts.
Solid Theoretical Foundation: Based on modern theories and practices of Management Information Systems, references from contemporary academic and professional journals can be found throughout the book.
Bestseller Status: The author, Raymond McLeod Jr., possesses extensive knowledge in Management Information Systems, and his textbooks in this field are widely used by students around the world, including those at Harvard University in the United States. Compared to other similar books, his textbooks are highly popular.
Applicability: This book can serve as a textbook for Management Information Systems courses for graduate and senior undergraduate students, as well as a training manual and reference book for managers in various enterprises and companies.