Management (Second Edition)

Author: Yang Jie
Publisher:
Publish Date: 2006-06-01
Features: This book combines theory and practice, drawing on the essence of management thoughts, theories, and methods accumulated in social activities throughout history and across cultures. It systematically studies the fundamental principles and specific functions of management. Following the requirements of the teaching syllabus for core business management courses in ordinary universities by the Ministry of Education, the author has referenced various management books and textbooks published domestically and internationally in recent years. Based on the development needs of management in China, as well as personal teaching experiences and research practices, this book has been compiled. While introducing the basic theories of management, it emphasizes the practical application of management functions and is supplemented with numerous case studies of successful and failed enterprises both domestically and internationally. The structure is arranged to ensure completeness, and the content is designed to be easy to understand with clear emphasis on key points. This book is not only suitable for teaching at the undergraduate and graduate levels in economic management majors in universities and colleges but also for economic management personnel in enterprises, institutions, and administrative units, as well as for employee training and self-study.