Public opinion

Author: (USA) Walter Lippmann
Publisher:
Publish Date: 2006-04-01
Features: The Century Humanistic Series includes five series: "The Century Library," "The Century Frontier," "Miniature Classics," "University Classics," and "Open Humanities." Each series is distinct yet complementary. "Clarifying the of Western thought and updating the academic tradition of China" is the editorial principle of "The Century Library." The library is divided into two major book series: the Chinese Studies series and the Western Studies series. The Chinese Studies series, starting from the late Qing Dynasty and the early Republic of China, comprehensively organizes academic works since modern China, aiming to provide a progressive path for contemporary reflection on the social and spiritual conditions of modern China. The Western Studies series aims to systematically translate classic texts from ancient Greece and Rome, tracing the emergence and evolution of Western thought traditions, thereby laying a solid textual foundation for addressing the core issues of modern China. In response, "The Century Frontier" focuses on important academic and new developments in global thought since World War II, showcasing recent achievements in various disciplines and the diverse dimensions of contemporary cultural trends. "Miniature Classics" collects classic works by renowned masters in relatively concise forms, highlighting their distinctive styles and profound insights. This book is a foundational work in the field of communication, the first to provide a panoramic description of public opinion. Since its publication in 1922, it has been translated into dozens of languages and remains an authoritative work in the field. The enduring influence of this book lies in its effective exploration of a series of inescapable issues in the study of public opinion. For example: where does public opinion come from, how is it formed? What results can it achieve? Who constitutes the public? What is the meaning of public opinion? Is it merely disseminated among the public or formed by the public itself? When can it become an independent force? It offers insightful and profound discussions on issues such as prejudice, interest, the formation of public will, and the image of democracy, completing the first comprehensive account of public opinion communication in the history of journalism and laying a foundation for future research.