Sports Marketing Guide

Author: Graham Stedman
Publisher:
Publish Date: 2003-04-01
Features: The Sports Marketing Handbook is a specialized work published by McGraw-Hill in 2001, focusing on sports event management and sports marketing. It is the best-selling guide in this field. The book is divided into three parts:
Part 1 (Chapters 1-8): The Role and Scope of Sports Events, summarizing the lessons of sports event management and marketing, explaining how to understand the sports industry, how to plan sports events, how to manage event reception, how to conduct risk management, and many other aspects of event marketing.
Part 2 (Chapters 9-14): Practical methods for achieving success in sports marketing, providing specific plans for the theory and marketing of different sports events. It covers topics such as event funding, franchise agreements and merchandise sales, sports tourism, and charitable sports.
Part III is the Appendix, including sample contracts and useful resources, such as contracts for subcontracting, sponsorship agreements, franchise agreements, examples of award ceremonies, examples of performances, Olympic opening/closing ceremony procedures, and the etiquette of event activities.