Latest Public Relations Textbook (Second Edition)

Author: Zhao Xiaolan, Zhao Yongmei, Miao Chunping
Publisher:
Publish Date: 2004-02-01
Features: The emergence and development of anything are always in line with the development and needs of society, and the same applies to public relations. Public relations is the result of the continuous development of modern management science and has gradually differentiated from other management functions as an important function. It comprehensively, scientifically, and artistically applies various communication and interaction methods, with sincerity, meticulous planning, extensive information, and persistent efforts, to interact with internal and external publics. In this process, it fosters understanding, trust, and cooperation, while shaping a positive organizational image and achieving coordination among organizational, public, and societal interests. Based on years of teaching experience and combined with specific public relations practices, the editors of this edition have incorporated the latest public relations research findings from both domestic and international sources to jointly compile this New Public Relations Textbook. They strive to make the content concise, the main thread clear, lively and easy to understand, and highly practical. This book is suitable for use as a teaching material in universities, colleges, vocational schools, and job training programs. It can also serve as a reference book for self-study by leaders at all levels, economic management personnel, and those preparing for public relations professional exams.