Public Relations: A Concise Text (Revised Edition)

Author: Liao Weijian
Publisher:
Publish Date: 2005-06-01
Features: Public relations primarily studies the two-way information communication and relationship between organizations and relevant publics. In modern commodity economies, democratic politics, and information societies, it is an applied communication discipline that enables organizations to shape a positive image and gain public understanding and support. It is also the art of managing internal unity and improvement while pursuing harmonious development externally. This book, combined with practical Chinese contexts, introduces the basic concepts of public relations, integrating theoretical depth, practicality, systematicity, and conciseness for readers.